New grant opportunity on Grants.gov: Using Digital Marketing to Increase Participation in the Child Support Program

Funding Opportunity ID: 299061 Opportunity Number: HHS-2018-ACF-OCSE-FD-1368 Opportunity Title: Using Digital Marketing to Increase Participation in the Child Support Program Opportunity Category: Discretionary Opportunity Category Explanation: Funding Instrument Type: Grant Category of Funding Activity: Income Security and Social Services Category Explanation: CFDA Number(s): 93.564 Eligible Applicants: State governments Native American tribal organizations (other than Federally recognized tribal governments) Additional Information on Eligibility: State Title IV-D agencies or the umbrella agency or Tribal Title IV-D programs are eligible to apply. Tribal programs in the startup phase are not eligible. Applications from individuals (including sole proprietorships) and foreign entities are not eligible and will be disqualified from competitive review and from funding under this announcement. Agency Code: HHS-ACF-OCSE Agency Name: Department of Health and Human Services Administration for Children and Families - OCSE Posted Date: May 18, 2018 Close Date: Jul 02, 2018 Electronically submitted applications must be submitted no later than 11:59 p.m., ET, on the listed application due date. Last Updated Date: May 18, 2018 Award Ceiling: $170,000 Award Floor: $20,000 Estimated Total Program Funding: $2,587,572 Expected Number of Awards: 17 Description: `The Administration for Children and Families (ACF), Office of Child Support Enforcement (OCSE) forecasts a two-year grant program to collect and analyze data on how digital marketing may help the child support program more effectively reach and serve families. The program will test digital marketing approaches and partnerships to: Conduct outreach to families that could benefit from child support services; and Create or improve two-way digital communication and engagement with parents. Grantees will design at least three time-bound digital marketing interventions during the two-year project period. Examples of interventions may include, but are not limited to, launching a digital media campaign, testing specific approaches to Search engine optimization, or communicating through a new digital medium. Grantees will evaluate projects by pulling data analytics from the digital marketing tools used in the campaigns, both during and after each intervention. The evaluation of each intervention will use child support administrative data to analyze potential relationships between the analytics and child support data. Findings will be used to modify future interventions throughout the Learn, Innovate, Improve method. Version: 1

Published at: May 18, 2018 at 10:15PM
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