Viral Videos Are Replacing Pricey Political Ads. They’re Cheaper, and They Work.

By JEREMY W. PETERS and SAPNA MAHESHWARI
NYT Politics
A wave of successful outsider candidates is breaking cultural barriers and toppling incumbents, and they’re sweeping aside longstanding norms in campaigns to do it.
Published date: September 10, 2018 at 07:29PM
The New York Times
New York Times article